Our name is inspired by Cernunnos, an ancient guardian of the forest. He represents that primal, grounded connection to nature—the kind you feel when you’re deep in the Olympics and remember you’re part of something bigger.

For us, it’s a reminder to respect these lands, to leave pretenses behind, and to build things that are honest, durable, and rooted in this unique corner of the world.

Our idea of fitness isn’t just reps in a gym. It’s the burn in your legs after a climb to Hurricane Ridge. It’s the shock of a plunge in the Strait of Juan de Fuca. It’s tossing a rugby ball in a field or splitting a cord of wood.

We make apparel that can keep up—whether you’re tackling a project, tackling a trail, or just tackling the Sunday grill.

We’re living in the only temperate rainforest in North America, where Roosevelt elk outnumber people and the history is as deep as the Hoh River.

We have immense respect for the land and the tribal nations—the Hoh, Quileute, Makah, and others—who have stewarded it for millennia. We design our gear with this place in mind, aiming to create products worthy of the wilderness we call home.